by Lakeland Digital & Print
•
11 Mar, 2022
5 Benefits of Branding Your Business If you have a business but lack an effective brand you might not realise just how important it is to your overall success long-term. Many businesses wing it and the result is lack of recognition, messy processes and unfortunately, in some cases, the end of the line for the business. Why take that chance? Read on for 5 benefits branding can bring to your business. Get Your Business Seen… and Remembered! A common misconception is that branding only refers to the ‘face’ of your business; the logo’s, the colours, the fonts when in fact, branding encapsulates your business in its entirety including your mission, your USP, your values, your tone, your style…you. It’s true though, that getting your business seen in the first instance with strong aesthetics is the showstopper, these are the reasons potential customers stop scrolling and take a closer look at what you do and more importantly, what you can do for them. Build Credibility & Trust What does a well-known brand evoke in you? Is it trust, familiarity and credibility? why do you always pick up a certain brand of washing powder? because you have used it before? because it does the job? you like the smell? perhaps it’s just ok for you, it could be better but it’s the one your family always used so you have always trusted it. Do you spot it instantly on the shelf? Does your home smell of it? This is all part of credibility and trust. It’s important to spend time building these elements within your business and threading it throughout your brand. Achieve Companywide Consistency One of the most important aspects of branding on the internal side of a business is its ability to keep your team in line and on the same page. If you have drafted out effective brand guidelines to your staff, then they instantly know what’s what. For your design team, it’s the logo, the font, the hex codes. For your customer service representatives, it’s your tone of voice, your values and how your customer perceive you. For your advertisers, it’s your message and the way you present and conduct yourself online and in print. Gain Customer Loyalty & Referrals As we mentioned above, familiarity helps with brand recognition, repeat business, customer loyalty and longevity of interest and use in your business. This also leads to referrals which is one of the best and most satisfying ways to get new customers! What better way for your customers to say “We love you!” Solidify Your Strategies If you know where you are, who you are and what you are setting out to do, strategy and goal setting becomes a whole lot easier to map out and adhere to. This doesn’t mean your strategy can’t change as you develop and grow, far from it but means that you can afford to test things out and be creative while remaining true to your brand. If you need some help with an effective brand kit for your business, we can help. We would love to get to know you and your business and help you to craft a strong brand. Have a chat with us!